The _____ heuristic has consumers establish cutoffs,or minima,on all pertinent choice criteria.An alternative is retained for further consideration only if it meets or exceeds all minima.
A) disjunctive
B) lexicographic
C) compensatory
D) conjunctive
E) affect referral

Question

Quizplus · Accepted Answer

The conjunctive heuristic involves setting minimum thresholds for each attribute or criteria, and only options that meet or exceed all the criteria are considered further. This means that all aspects of the product or service must be satisfactory, and any compromise on one feature is not acceptable.

The _____ Heuristic Has Consumers Establish Cutoffs,or Minima,on All Pertinent