According to the CPM,consumer behavior is seen as _____.
A) irrational
B) illogical
C) systematic
D) metaphorical
E) None of these are correct.

Question

According to the CPM,consumer behavior is seen as _____.
A) irrational 
B) illogical 
C) systematic 
D) metaphorical 
E) None of these are correct.

Quizplus · Accepted Answer

According to the Consumer Process Model (CPM), consumer behavior is systematic and rational, implying that consumers follow a series of cognitive and behavioral processes in making consumption decisions.

According to the CPM,consumer Behavior Is Seen as _____