Research shows that advertising _____,whether real or perceived,reduces advertising effectiveness.
A) spending
B) duration
C) intensity
D) clutter
E) humor

Question

Research shows that advertising _____,whether real or perceived,reduces advertising effectiveness.
A) spending 
B) duration 
C) intensity 
D) clutter 
E) humor

Quizplus · Accepted Answer

Clutter refers to the overall number of advertisements that a consumer is exposed to. When there are too many ads, they can become overwhelming and less effective as a result. This can be both real (lots of ads in a short timeframe) or perceived (a feeling of being bombarded with ads). Therefore, clutter can significantly reduce advertising effectiveness.

Research Shows That Advertising _____,Whether Real or Perceived,reduces Advertising Effectiveness