Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine.They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product.This favorable sales response illustrates _____.
A) effective decoding
B) absence of noise
C) effective channeling
D) positive feedback
E) negative feedback

Question

Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine.They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product.This favorable sales response illustrates _____.
A) effective decoding 
B) absence of noise 
C) effective channeling 
D) positive feedback 
E) negative feedback

Quizplus · Accepted Answer

The favorable sales response of three out of five hospital purchasing agents who saw the ad purchasing the product is a clear example of positive feedback. This indicates that the advertisement was effective in persuading the target audience to make a purchase, which is a desirable outcome for any advertising campaign.

Georgetown's Advertising Agency Performed a Copy Test to Evaluate a Georgetown