Assume a consumer who has just eaten is driving down the road when an advertisement for the Yellow Submarine sandwich shop catches her attention.Although she is not hungry or in the mood to think about food,the radio ad has attracted her attention with a snippet of the music from the Beatles' song "Yellow Submarine." This consumer's attention to the ad for the Yellow Submarine sandwich shop is best described as _____.
A) nonvoluntary attention
B) selective intention
C) involuntary attention
D) relevant attention
E) feedback

Question

Quizplus · Accepted Answer

The consumer's attention is involuntary because it was captured by the music snippet, not by a conscious decision to focus on the ad.

Assume a Consumer Who Has Just Eaten Is Driving Down