Let's say that you are watching a TV advertisement.During the ad,a spokesperson talks about the attributes of the product.At the same time you are shown a picture of the product in use,the warranty information is flashed across the screen.Your ability to process the warranty detail is limited because _____ cannot handle the information overload.
A) perceptual field
B) sensory store
C) short-term memory
D) long-term memory
E) knowledge structures

Question

Let's say that you are watching a TV advertisement.During the ad,a spokesperson talks about the attributes of the product.At the same time you are shown a picture of the product in use,the warranty information is flashed across the screen.Your ability to process the warranty detail is limited because _____ cannot handle the information overload.
A) perceptual field 
B) sensory store 
C) short-term memory 
D) long-term memory 
E) knowledge structures

Quizplus · Accepted Answer

Short-term memory is responsible for processing information for a limited period of time, typically up to 30 seconds. The warranty detail flashed across the screen requires the viewer to actively process this information, but the limited capacity of short-term memory can make it challenging to handle this overload of information. In contrast, long-term memory has virtually unlimited capacity and knowledge structures refer to our stored schemas and mental models, which are not directly relevant to the processing of the warranty detail in this situation.

Let's Say That You Are Watching a TV Advertisement