While shopping to purchase a new car,Anita narrows her alternatives to three cars.She compares each attribute-by-attribute,and then finally chooses the one car that has,on balance,the best overall mix of features.Her preferred car is inferior to the other cars on a couple of attributes,but Anita allowed the car's superior performance on the other attributes to make up for its disadvantages.What type of heuristic did she use?
A) compensatory heuristic
B) dual-coding heuristic
C) affect-referral strategy
D) noncompensatory heuristic
E) lexicographic model

Question

While shopping to purchase a new car,Anita narrows her alternatives to three cars.She compares each attribute-by-attribute,and then finally chooses the one car that has,on balance,the best overall mix of features.Her preferred car is inferior to the other cars on a couple of attributes,but Anita allowed the car's superior performance on the other attributes to make up for its disadvantages.What type of heuristic did she use? 
A) compensatory heuristic 
B) dual-coding heuristic 
C) affect-referral strategy 
D) noncompensatory heuristic 
E) lexicographic model

Quizplus · Accepted Answer

Anita used a compensatory heuristic by considering all the attributes of each car and choosing the one that had the best overall mix of features. She was willing to make trade-offs between the different attributes of the cars, allowing the car's superior performance on some attributes to compensate for its inferior performance on others.

While Shopping to Purchase a New Car,Anita Narrows Her Alternatives