Enrico is on his way to the mall to purchase a pair of running shoes.Assume he has established three minimal standards that a suitable pair of running shoes would have to satisfy (good arch support,well-know brand name,priced below $100).If he eliminates all brands that do not satisfy these three minima,his choice from among the remaining brands that do satisfy the criteria would adhere to which heuristic?
A) conjunctive
B) disjunctive
C) affect-referral
D) lexicographic
E) compensatory

Question

Enrico is on his way to the mall to purchase a pair of running shoes.Assume he has established three minimal standards that a suitable pair of running shoes would have to satisfy (good arch support,well-know brand name,priced below $100).If he eliminates all brands that do not satisfy these three minima,his choice from among the remaining brands that do satisfy the criteria would adhere to which heuristic? 
A) conjunctive 
B) disjunctive 
C) affect-referral 
D) lexicographic 
E) compensatory

Quizplus · Accepted Answer

The conjunctive heuristic involves setting minimum acceptable levels for multiple criteria and selecting the first option that meets all these minimum thresholds. In this scenario, Enrico uses this approach by eliminating any shoe options that do not meet his three criteria: good arch support, a well-known brand name, and a price below $100.

Enrico Is on His Way to the Mall to Purchase