Bill receives a compliment on a recent campaign; he attributes the success to his creativity.Mark's campaign didn't do well; he blames his team for not pulling together.These are examples of
A) self-serving bias.
B) person perception.
C) fundamental attribution.
D) consensus.
E) implicit cognition.

Question

Quizplus · Accepted Answer

Both Bill and Mark are demonstrating self-serving bias. Bill is attributing the success of the campaign solely to his own creativity, whereas Mark is blaming his team for the failure of the campaign. This bias is a tendency for individuals to attribute their successes to internal and controllable factors, while blaming external factors for their failures.

Bill Receives a Compliment on a Recent Campaign; He Attributes