One reason why it is essential that objectives be established prior to making implementation decisions is that objectives provide a formalized expression of management consensus.
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Q4: The hierarchy-of-effects model implies that for marketing
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Q6: Objective setting and budgeting decisions are implementation
Q7: Objectives provide standards against which results can
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Q10: An expectation from the consumer's perspective is
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Q12: The top step on the hierarchy of
Q13: Objective setting and budgeting set the stage
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