Of all the marcom tools,sales promotion generally is the most effective and efficient method for quickly creating brand awareness.

Question

Quizplus · Accepted Answer

While sales promotion can be effective in creating short-term spikes in sales and encouraging trial, it is not considered the most effective and efficient method for creating brand awareness. This is because sales promotion activities tend to have a limited duration and are often focused on specific products or services rather than the overall brand. Other marcom tools such as advertising, public relations, and content marketing are typically better suited for building long-term brand awareness and loyalty.

Of All the Marcom Tools,sales Promotion Generally Is the Most