Sales promotion is effective for encouraging trial purchases.
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Q1: Marcom objectives should specify the target audience,indicate
Q5: Because individual consumers inevitably will be at
Q7: Objectives provide standards against which results can
Q15: Objectives for a particular element of a
Q17: Marcom objectives must specify the amount of
Q18: Of all the marcom tools,sales promotion generally
Q22: Presales,or communication,objectives such as increases in brand
Q23: According to the traditional view,a brand's sales
Q37: The competitive parity method sets the budget
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