Presales,or communication,objectives such as increases in brand awareness are claimed to be "vaguely wrong," in contrast to sales measures that are asserted to be "precisely right."

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Presales or communication objectives like increases in brand awareness are often considered "vaguely right" because they are qualitative and can be difficult to measure precisely. However, they are crucial for long-term brand success. Sales measures are considered "precisely right" because they provide quantifiable data, but focusing solely on sales can overlook the importance of brand building and customer engagement.

Presales,or Communication,objectives Such as Increases in Brand Awareness Are Claimed