Which of the following is NOT a requirement for setting marcom objectives?
A) Objectives must specify the amount of change.
B) Objectives must be stated in terms of profits.
C) Objectives must be realistic.
D) Objectives must be internally consistent.
E) Objectives must be clear and in writing.

Question

Which of the following is NOT a requirement for setting marcom objectives? 
A) Objectives must specify the amount of change. 
B) Objectives must be stated in terms of profits. 
C) Objectives must be realistic. 
D) Objectives must be internally consistent. 
E) Objectives must be clear and in writing.

Quizplus · Accepted Answer

Marcom objectives do not necessarily have to be stated in terms of profits. They can also focus on goals like brand awareness, customer retention, or market share.

Which of the Following Is NOT a Requirement for Setting