A certain brand of hand lotion commands 7 percent of the market for this product category.To increase the brand's market share,a new advertising campaign is formulated with the following objective: "Within the next six months,our objective is to increase the brand's market share from 7 percent to 40 percent." This objective suffers from being ____.
A) imprecise
B) nonmeasurable
C) general
D) unrealistic
E) qualitative

Question

A certain brand of hand lotion commands 7 percent of the market for this product category.To increase the brand's market share,a new advertising campaign is formulated with the following objective: "Within the next six months,our objective is to increase the brand's market share from 7 percent to 40 percent." This objective suffers from being ____.
A) imprecise 
B) nonmeasurable 
C) general 
D) unrealistic 
E) qualitative

Quizplus · Accepted Answer

Increasing a brand's market share from 7 percent to 40 percent in just six months is highly ambitious and may not be achievable, making the objective unrealistic.

A Certain Brand of Hand Lotion Commands 7 Percent of the Market