The traditional view states that advertising objectives should not be stated in terms of _____.
A) sales or market share gains
B) brand awareness
C) attitude change
D) purchase intentions
E) creating brand loyalty

Question

The traditional view states that advertising objectives should not be stated in terms of _____.
A) sales or market share gains 
B) brand awareness 
C) attitude change 
D) purchase intentions 
E) creating brand loyalty

Quizplus · Accepted Answer

The traditional view suggests that advertising objectives should focus on creating awareness, changing attitudes, and building brand loyalty, but not on achieving direct sales or market share gains. The ultimate goal of advertising is to create a favorable image of the brand in the mind of the consumer and encourage them to make a purchase in the future. Therefore, advertising objectives should be focused on creating awareness and shaping attitudes, rather than directly driving sales.

The Traditional View States That Advertising Objectives Should Not Be