Harriet is a marcom manager who asserts that using sales as the objective for a branded product's marcom effort is unsuitable because she feels that sales are a function of other factors in addition to marcom efforts.Harriet is espousing which view?
A) traditional view
B) common view
C) heretical view
D) revolutionary view
E) middle-of-the-road view

Question

Harriet is a marcom manager who asserts that using sales as the objective for a branded product's marcom effort is unsuitable because she feels that sales are a function of other factors in addition to marcom efforts.Harriet is espousing which view? 
A) traditional view 
B) common view 
C) heretical view 
D) revolutionary view 
E) middle-of-the-road view

Quizplus · Accepted Answer

Harriet is espousing the traditional view, which suggests that sales are influenced by multiple factors beyond just marketing communications efforts.

Harriet Is a Marcom Manager Who Asserts That Using Sales