Although there is no simple resolution to whether the traditional or heretical view is more correct,one thing is certain: companies and their chief executives and financial officers are increasingly demanding greater _____ from marcom programs.
A) creativity
B) product placement
C) consumer response
D) brand awareness
E) accountability

Question

Although there is no simple resolution to whether the traditional or heretical view is more correct,one thing is certain: companies and their chief executives and financial officers are increasingly demanding greater _____ from marcom programs.
A) creativity 
B) product placement 
C) consumer response 
D) brand awareness 
E) accountability

Quizplus · Accepted Answer

The sentence mentions that companies and their executives are demanding greater accountability from marcom programs, indicating that they want measurable results and proof of the effectiveness of their marketing and communication efforts. Choices A, B, C, and D are all important factors in marketing and branding, but accountability is the most relevant option in this context.

Although There Is No Simple Resolution to Whether the Traditional