The _____ function refers to the relationship between money invested in advertising and the response,or output,of that investment in terms of revenue generated.
A) sales response
B) advertising response
C) sales-to-advertising response
D) advertising-to-sales response
E) marcom response

Question

The _____ function refers to the relationship between money invested in advertising and the response,or output,of that investment in terms of revenue generated.
A) sales response 
B) advertising response 
C) sales-to-advertising response 
D) advertising-to-sales response 
E) marcom response

Quizplus · Accepted Answer

The sales-to-advertising response function refers to the relationship between money invested in advertising and the response, or output, of that investment in terms of revenue generated.

The _____ Function Refers to the Relationship Between Money Invested