Which is generally regarded as the most sensible and defendable advertising budgeting method?
A) percentage-of-sales method
B) objective-and-task method
C) competitive parity method
D) affordability method
E) comparative method

Question

Which is generally regarded as the most sensible and defendable advertising budgeting method? 
A) percentage-of-sales method 
B) objective-and-task method 
C) competitive parity method 
D) affordability method 
E) comparative method

Quizplus · Accepted Answer

The objective-and-task method is generally regarded as the most sensible and defendable advertising budgeting method because it involves setting clear objectives for the advertising campaign and then determining the tasks and costs required to achieve those objectives. This method ensures that the advertising budget is based on specific goals and measurable results rather than arbitrary figures, and it allows for a more efficient use of resources. The other methods listed may not take into account the specific needs and goals of the advertising campaign and may result in either overspending or underspending on advertising.

Which Is Generally Regarded as the Most Sensible and Defendable