Assume that the total advertising expenditures for shoe manufacturers is $828 million and Nike spends $207 million.Nike's _____ would be 25 percent.
A) share of market
B) share of objectives
C) share of voice
D) share of goals
E) share of stage

Question

Assume that the total advertising expenditures for shoe manufacturers is $828 million and Nike spends $207 million.Nike's _____ would be 25 percent.
A) share of market 
B) share of objectives 
C) share of voice 
D) share of goals 
E) share of stage

Quizplus · Accepted Answer

Nike's "share of voice" refers to the proportion of the advertising market that the company occupies compared to the total advertising expenditures in the industry. In this case, Nike's $207 million out of the total $828 million in advertising expenditures gives it a 25 percent share of voice.

Assume That the Total Advertising Expenditures for Shoe Manufacturers Is