What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice?
A) Increase advertising expenditures to defend position.
B) Find a defensible niche and decrease advertising expenditures.
C) Attack with a large share of voice premium over all competitors.
D) Maintain a modest advertising spending premium over competitors.
E) Cut all advertising expenditures.

Question

What is the best recommendation for a brand that has a relatively low share of market and competitors have a relatively high share of voice? 
A) Increase advertising expenditures to defend position. 
B) Find a defensible niche and decrease advertising expenditures. 
C) Attack with a large share of voice premium over all competitors. 
D) Maintain a modest advertising spending premium over competitors. 
E) Cut all advertising expenditures.

Quizplus · Accepted Answer

In this scenario, it would be challenging to compete with larger brands in terms of advertising expenditures. Therefore, it is recommended to find a defensible niche and focus on catering to a specific segment of the market while decreasing advertising expenditures. This approach will help establish the brand's presence in that particular niche and gradually expand its market share.

What Is the Best Recommendation for a Brand That Has