Albright Carpet Cleaners has the attractive position of holding a high market share,and its competitor is nonaggressive and has a relatively low share of voice.What should Albright do to retain its present large market share?
A) Increase advertising considerably to defend position.
B) Find a defensible niche and decrease advertising expenditures.
C) Attack with a large share of voice premium over its competitor.
D) Maintain a modest advertising spending premium over its competitor.
E) Cut all advertising expenditures.

Question

Albright Carpet Cleaners has the attractive position of holding a high market share,and its competitor is nonaggressive and has a relatively low share of voice.What should Albright do to retain its present large market share? 
A) Increase advertising considerably to defend position. 
B) Find a defensible niche and decrease advertising expenditures. 
C) Attack with a large share of voice premium over its competitor. 
D) Maintain a modest advertising spending premium over its competitor. 
E) Cut all advertising expenditures.

Quizplus · Accepted Answer

Maintaining a modest advertising spending premium over its competitor would be the best approach for Albright Carpet Cleaners to retain its present large market share. This strategy would allow the company to continue to promote its brand and protect its market position while avoiding excessive spending on advertising. It would also help to counter any potential threats from new entrants to the market.

Albright Carpet Cleaners Has the Attractive Position of Holding a High