The encoding variability hypothesis contends that people's memories for information are enhanced when _____.
A) humor is used in the advertisements
B) the brand is advertised with varied messages or in multiple media
C) there is comparative advertising
D) price is stressed in the advertisements
E) fear appeals are used

Question

The encoding variability hypothesis contends that people's memories for information are enhanced when _____.
A) humor is used in the advertisements 
B) the brand is advertised with varied messages or in multiple media 
C) there is comparative advertising 
D) price is stressed in the advertisements 
E) fear appeals are used

Quizplus · Accepted Answer

The encoding variability hypothesis suggests that when the brand is advertised with varied messages or in multiple media, people's memories for information are enhanced. This is because exposure to multiple variations of the same information strengthens memory traces, leading to better recall and recognition of the brand. The other options listed do not relate to the encoding variability hypothesis.

The Encoding Variability Hypothesis Contends That People's Memories for Information