Outcome-based compensation programs encourages agencies to use whatever IMC programs are needed to build brand sales.

Question

Quizplus · Accepted Answer

Outcome-based compensation programs reward agencies based on the results of their Integrated Marketing Communications (IMC) programs in building brand sales. This encourages agencies to use whatever IMC programs are deemed necessary to achieve these results, whether it be advertising, public relations, sales promotion, or other tactics.

Outcome-Based Compensation Programs Encourages Agencies to Use Whatever IMC Programs