In terms of profitability,investing in advertising can be justified only if the incremental revenue generated from the advertising effort exceeds the advertising expense.

Question

Quizplus · Accepted Answer

This statement is true. The ultimate goal of advertising is to drive sales and revenue growth, and it is only worthwhile if the increased revenue generated from the advertising effort outweighs the costs of the advertising campaign.

In Terms of Profitability,investing in Advertising Can Be Justified Only