To distinguish advertising,which typically is conveyed via print,TV,radio,the Internet,etc.,from person-to-person forms of communication,including personal selling and word of mouth,the term _____ communication is used.
A) mediated
B) paid-for
C) commercial
D) technological
E) focused

Question

To distinguish advertising,which typically is conveyed via print,TV,radio,the Internet,etc.,from person-to-person forms of communication,including personal selling and word of mouth,the term _____ communication is used.
A) mediated 
B) paid-for 
C) commercial 
D) technological 
E) focused

Quizplus · Accepted Answer

Mediated communication refers to communication that is conveyed through some type of medium or channel, such as print, TV, radio, or the Internet. This distinguishes it from person-to-person forms of communication, such as personal selling and word of mouth.

To Distinguish Advertising,which Typically Is Conveyed Via Print,TV,radio,the Internet,etc