Advertising that teaches new uses for existing brands is known as _____.
A) elaboration advertising
B) top-of-mind awareness advertising
C) primary demand advertising
D) usage expansion advertising
E) alternative use advertising

Question

Advertising that teaches new uses for existing brands is known as _____.
A) elaboration advertising 
B) top-of-mind awareness advertising 
C) primary demand advertising 
D) usage expansion advertising 
E) alternative use advertising

Quizplus · Accepted Answer

Usage expansion advertising is designed to teach consumers new uses for existing products, encouraging them to purchase the product for new purposes. This can help to increase sales and strengthen brand loyalty.

Advertising That Teaches New Uses for Existing Brands Is Known