Creating demand for an entire product category is known as _____ demand.
A) joint
B) elastic
C) derived
D) primary
E) secondary

Name: Creating demand for an entire product category is known as _____ demand. A) joint B) elastic C) derived D) primary E) secondary
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Question

Creating demand for an entire product category is known as _____ demand.
A) joint 
B) elastic 
C) derived 
D) primary 
E) secondary

Quizplus · Accepted Answer

Creating demand for an entire product category is referred to as primary demand. This involves promoting the benefits and the need for a product category rather than a specific brand.

Creating Demand for an Entire Product Category Is Known as _____