Which of the following is an example of an advertisement that was designed to create primary demand?
A) "Weekends were made for Michelob."
B) "Orange juice isn't just for breakfast anymore."
C) "Like a good neighbor, State Farm is there."
D) "You're in good hands with Allstate."
E) "Gillette: the best a man can get."

Question

Which of the following is an example of an advertisement that was designed to create primary demand? 
A) "Weekends were made for Michelob." 
B) "Orange juice isn't just for breakfast anymore." 
C) "Like a good neighbor, State Farm is there." 
D) "You're in good hands with Allstate." 
E) "Gillette: the best a man can get."

Quizplus · Accepted Answer

The advertisement "Orange juice isn't just for breakfast anymore" is designed to create primary demand by expanding the usage occasions for orange juice beyond just breakfast.

Which of the Following Is an Example of an Advertisement