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A Korean Brand of Television Was Perceived as "Low Quality

Question 62

Multiple Choice

A Korean brand of television was perceived as "low quality" by over 70 percent of American consumers who were surveyed.However,after an extensive advertising campaign,the percentage of American consumers who perceived this brand as low quality fell to 20 percent.In this instance,advertising has successfully altered consumers' perceptions and performed which function? 


A)  adding value 
B)  informing 
C)  persuading 
D)  reminding 
E)  assisting other company efforts

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