_____ is the process of creating ad messages,selecting media in which to place the ads,and measuring the effects of the advertising efforts.
A) Marketing management
B) Advertising management
C) Marcom management
D) Promotion management
E) Advertising

Question

_____ is the process of creating ad messages,selecting media in which to place the ads,and measuring the effects of the advertising efforts.
A) Marketing management 
B) Advertising management 
C) Marcom management 
D) Promotion management 
E) Advertising

Quizplus · Accepted Answer

Advertising management involves the process of creating ad messages, selecting media to place the ads, and measuring the impact of the advertising efforts. Marketing management and marcom management involve broader aspects of marketing, including product management, pricing, and distribution. Promotion management is a more general term that includes advertising but also encompasses other promotional efforts like sales promotion, public relations, and personal selling. Advertising alone is not a comprehensive enough term to fully capture the process described in the question.

_____ Is the Process of Creating Ad Messages,selecting Media in Which