Gwen works at a consumer-goods manufacturer and deals with the tactical,day-to-day activities that must be performed to carry out an advertising campaign.Gwen is involved in _____.

Question

Quizplus · Accepted Answer

Gwen's role in carrying out the day-to-day activities suggests that she is involved in implementing advertising strategy rather than formulating it or managing accounts or marketing overall.

Gwen Works at a Consumer-Goods Manufacturer and Deals with the Tactical,day-To-Day