Message strategies and decisions are most often the joint enterprise of the companies that advertise and their _____.
A) advertising agencies
B) marketing departments
C) advertising departments
D) promotion departments
E) communication consultants

Question

Message strategies and decisions are most often the joint enterprise of the companies that advertise and their _____.
A) advertising agencies 
B) marketing departments 
C) advertising departments 
D) promotion departments 
E) communication consultants

Quizplus · Accepted Answer

Advertising agencies typically work closely with companies to develop message strategies and make decisions about advertising campaigns. They often bring specialized expertise in areas such as market research, creative design, and media planning. While marketing and advertising departments may also be involved in these decisions, the collaboration with an advertising agency is often a key part of the process. Promotion departments and communication consultants may play a role in certain aspects of advertising, but are less likely to be directly involved in message strategy and decision-making.

Message Strategies and Decisions Are Most Often the Joint Enterprise