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A Full-Service Advertising Agency _____

Question 64

Multiple Choice
A full-service advertising agency _____.

A full-service advertising agency _____.


A) necessitates employing an advertising staff and absorbing the overhead required to maintain the staff's operations
B) is unprofitable unless a company does a large and continuous amount of advertising
C) has the advantage of complete control over the advertising function
D) perform all the basic functions of advertising for a client
E) does not perform other marcom functions, such as sales promotion and publicity

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