Eric is a copywriter employed by a full-service advertising agency.Which function of a full-service agency does Eric's job fall into?
A) media services
B) account management
C) creative services
D) research services
E) production services

Question

Eric is a copywriter employed by a full-service advertising agency.Which function of a full-service agency does Eric's job fall into? 
A) media services 
B) account management 
C) creative services 
D) research services 
E) production services

Quizplus · Accepted Answer

Eric's job falls into the creative services function of a full-service agency, which is responsible for creating ad concepts and developing the actual content of the message. As a copywriter, Eric would be responsible for developing the written content of advertisements, such as headlines, taglines, and body copy.

Eric Is a Copywriter Employed by a Full-Service Advertising Agency