Which unit of a full-service advertising agency is charged with the task of selecting the best advertising media for reaching the client's target market,achieving ad objectives,and meeting the budget?

Question

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Media services are charged with the task of selecting the best advertising media for reaching the client's target market, achieving ad objectives, and meeting the budget. They analyze the target audience, research various advertising channels, and recommend the most effective media mix. Creative services focus on developing the actual advertising campaigns, research services gather data on consumer behavior and insights, account management is responsible for managing client relationships, and production services handle the logistics of producing and delivering the ads.

Which Unit of a Full-Service Advertising Agency Is Charged with the Task