____ are responsible for developing overall media strategy.
A) Account executives
B) Account planners
C) Media planners
D) Media buyers
E) Media directors

Question

____ are responsible for developing overall media strategy.
A) Account executives 
B) Account planners 
C) Media planners 
D) Media buyers 
E) Media directors

Quizplus · Accepted Answer

Media planners are responsible for developing overall media strategy. Account executives are responsible for managing and maintaining client relationships, while account planners are responsible for researching and analyzing consumer behavior to inform advertising strategies. Media buyers are responsible for negotiating and purchasing advertising space, and media directors oversee the entire media department.

____ Are Responsible for Developing Overall Media Strategy