Addilson is responsible for developing the overall media strategy for his agency's clients.Addilson is a(n)____.
A) media planner
B) media buyer
C) creative director
D) account executive
E) account planner

Question

Addilson is responsible for developing the overall media strategy for his agency's clients.Addilson is a(n)____.
A) media planner 
B) media buyer 
C) creative director 
D) account executive 
E) account planner

Quizplus · Accepted Answer

A media planner is responsible for developing the overall media strategy for clients, including determining the target audience, selecting appropriate media channels, and creating a schedule for ad placements. The other options (media buyer, creative director, account executive, and account planner) have different roles and responsibilities within an advertising agency.

Addilson Is Responsible for Developing the Overall Media Strategy for His