_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
A) Account managers
B) Account planners
C) Media managers
D) Account directors
E) Client managers

Question

_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
A) Account managers 
B) Account planners 
C) Media managers 
D) Account directors 
E) Client managers

Quizplus · Accepted Answer

Account managers act as the primary point of contact between the agency and the client. They manage the client relationship and serve as liaisons between the client and various departments within the agency. This allows the client to have one point of contact and frees them from having to interact with multiple service departments and specialists. The other options listed (B) Account planners, (C) Media managers, (D) Account directors, and (E) Client managers may also play a role in client communication and service, but the primary responsibility for liaison and account management lies with the Account managers.

_____ Act as Liaisons So That the Client Does Not