Whether one chooses to invest or disinvest in advertising a brand depends largely on expectations about how advertising will influence a brand's sales volume and _____.
A) revenue
B) variable cost
C) discretionary cost
D) marginal cost
E) price

Question

Quizplus · Accepted Answer

Advertising is expected to influence a brand's sales volume and revenue. When advertising is done effectively, it can increase a brand's visibility, attract new customers, and result in increased sales and revenue. Therefore, the decision to invest or disinvest in advertising largely depends on the expected impact on a brand's sales volume and revenue.

Whether One Chooses to Invest or Disinvest in Advertising a Brand