Effective advertising should build sales volume by enhancing brand equity,both by _____ and by _____.
A) building brand knowledge; increasing trial
B) providing information; including a reason to buy
C) including a sales promotion offer; reminding consumers
D) increasing brand loyalty; using a credible endorser
E) increasing brand awareness; enhancing brand image

Question

Effective advertising should build sales volume by enhancing brand equity,both by _____ and by _____.
A) building brand knowledge; increasing trial 
B) providing information; including a reason to buy 
C) including a sales promotion offer; reminding consumers 
D) increasing brand loyalty; using a credible endorser 
E) increasing brand awareness; enhancing brand image

Quizplus · Accepted Answer

Effective advertising enhances brand equity by increasing brand awareness and enhancing brand image, which together contribute to building sales volume.

Effective Advertising Should Build Sales Volume by Enhancing Brand Equity,both