Effective Advertising Should Build Sales Volume by Enhancing Brand Equity,both

Effective advertising should build sales volume by enhancing brand equity,both by _____ and by _____.

A)  building brand knowledge; increasing trial 
B)  providing information; including a reason to buy 
C)  including a sales promotion offer; reminding consumers 
D)  increasing brand loyalty; using a credible endorser 
E)  increasing brand awareness; enhancing brand image