Which of the following is FALSE regarding effective advertising?
A) It must extend from sound marketing strategy.
B) Effective advertising must take the advertiser's view.
C) Advertising must find a unique way to break through the clutter.
D) Good advertising should never promise more than it can deliver.
E) Good advertising prevents the creative idea from overwhelming the strategy.
Correct Answer:
Verified
Q23: Two distinct forms of corporate advertising are
Q24: The MECCAS model provides a procedure for
Q25: Corporate image advertising involves a company taking
Q26: _ is based on the idea that
Q27: Appropriateness,means that _.
A) an advertisement provides information pertinent to
Q29: The value of universalism is derived from
Q30: Which of the following is a feature
Q31: Consequences are what consumers hope to receive
Q32: The self-direction value includes concern for personal and
Q33: _ ads are ads for which the
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