Advertisers can get people to care about their brands by appealing to _____ that are relevant to the product category in which the advertised brand competes.

Question

Quizplus · Accepted Answer

Emotions are a powerful tool for advertisers to connect with their audience and make them care about the brand. By targeting emotions that are relevant to the product category, such as excitement for a new car or nostalgia for a food product, advertisers can create a strong emotional connection with consumers. While benefits, motivations, and rational thoughts are important factors to consider in advertising, they may not be as effective in creating an emotional connection with consumers. Behaviors may also be relevant, but they are more of an outcome of advertising than a way to appeal to consumers.

Advertisers Can Get People to Care About Their Brands by Appealing