Your company markets a molded-plastic product that is shaped like a baseball and is used as an inventorying device for storing baseball cards.You will advertise this product as a gift item to be purchased by parents of young children.Your advertising will feature the nostalgia of collecting baseball cards.What creative style are you using?

Question

Quizplus · Accepted Answer

The creative style used in this scenario is resonance. Resonance advertising aims to connect with the audience through shared experiences or emotions, and in this case, the nostalgia of collecting baseball cards is the common experience being targeted. The advertising is meant to evoke emotions of fond memories for parents who collected baseball cards as children, and this emotional connection is expected to persuade them to purchase the product as a gift for their own children.

Your Company Markets a Molded-Plastic Product That Is Shaped Like