Marketers can enhance the consumers' ability to access knowledge structures by employing verbal framing.

Question

Quizplus · Accepted Answer

Verbal framing refers to how information is presented or worded, and research has shown that it can impact consumers' ability to access and use their existing knowledge structures. By using language that aligns with consumers' mental frameworks, marketers can make it easier for consumers to understand and remember information, ultimately aiding in their decision-making process.

Marketers Can Enhance the Consumers' Ability to Access Knowledge Structures