Concretizing is rarely used in advertising because it does not facilitate consumer learning and retrieval of brand information.
Correct Answer:
Verified
Q3: The target audience's perception of a spokesperson's
Q11: An endorser who is perceived as an
Q14: Expertise refers to the knowledge,experience,or skills possessed
Q15: Internalization occurs when the receiver accepts the
Q16: A celebrity endorser will not be perceived
Q25: Involuntary attention requires little or no effort
Q27: Marketers can enhance consumers' opportunity to encode
Q35: Habituation occurs when a stimulus becomes more
Q36: Marketers can enhance the consumers' ability to
Q39: Marketers can enhance consumers' motivation to process
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