Internalization occurs when the receiver accepts the endorser's position on an issue as his or her own.
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Q10: Source attractiveness consists of three interrelated components:
Q11: An endorser who is perceived as an
Q12: The stock prices of companies have not
Q13: Athletes are considered to possess attractiveness because
Q14: Expertise refers to the knowledge,experience,or skills possessed
Q16: A celebrity endorser will not be perceived
Q17: The source attribute of attractiveness is associated
Q18: When consumers find something in an endorser
Q19: Products sometimes receive the explicit or tacit
Q20: Compliance occurs when individuals are persuaded by
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