The more similar a spokesperson's ethnicity is to the intended audience's ethnicity,the more trustworthiness is likely to be enhanced.

Question

Quizplus · Accepted Answer

Research has consistently shown that when a spokesperson's ethnicity matches that of the intended audience, it can enhance the perceived trustworthiness and credibility of the spokesperson. This is because people tend to trust those who they perceive to be similar to themselves, including those who share similar cultural or ethnic backgrounds. However, it's important to note that this is not always the case - trustworthiness can also depend on a variety of other factors, such as the expertise and qualifications of the spokesperson.

The More Similar a Spokesperson's Ethnicity Is to the Intended