Expertise refers to the knowledge,experience,or skills possessed by an endorser as they relate to the communications topic.
Correct Answer:
Verified
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Q10: Source attractiveness consists of three interrelated components:
Q11: An endorser who is perceived as an
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Q13: Athletes are considered to possess attractiveness because
Q15: Internalization occurs when the receiver accepts the
Q16: A celebrity endorser will not be perceived
Q17: The source attribute of attractiveness is associated
Q18: When consumers find something in an endorser
Q19: Products sometimes receive the explicit or tacit
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